29th April 2019

To All Members

Sub: IATO Training Programme on Digital Marketing – Workshop on DOUBLE YOUR LEADS 

Dear Members,

The future of Indian Tourism Industry would be based on digital/Internet module henceforth.  Beside, our traditional competitive market, the OTA/Travel Portals are going to give tough competition and therefore, the survival of Small & Medium Tour Operators (SMT), would be a great challenge.

We at IATO, always try to study the growing competition in the industry, internationally as well as domestic and would like to support the operators to face such situation. In this context, we are arranging a workshop “DOUBLE YOUR LEADS” (Digital Marketing level -B).

The details of the workshop are as under: -

Date:                  13 & 14th May 2019 (Two Days)

Timing:            1030-1730 hrs

Location:          New Delhi

Total Seats:    25

Who can participate:  Owner/Director of Small/Medium Tour Operators CO’s or General Manager and above level executive.

Workshop Fee: Rs.1888/- (inclusive of GST) per employee (for two days’ meal charges)

Trainer:    Mr. Akshar Yadav a well-known trainer of digital marketing and regularly organising training programs. He is the founder of Centronics Support & Biz O2 - where he provides digital marketing performance-optimization strategy, coaching & consulting. He is the author of "20 Things I Learnt About Email Marketing" e-book. He is also on the panel of many multinational companies for training their staff.

The content outline for double your leads are: -

  • Lead Generation Concepts & Strategies
    • Defining your best lead
    • Learn the lead generation formula (tTxC=qL) that guarantees qualified leads flowing
    • How to use contextual marketing to create marketing message that triggers your potential to make an enquiry
    • Why doing both brand marketing & lead generation marketing is must for high quality lead acquisition at low cost
    • Common & costly lead generation mistakes
    • Identify leaks in your current lead generation model and how to fix it
  • Effective Email Marketing
    • What email marketing is NOT?
    • Permission: Bedrock of email marketing
    • Email marketing myths & best practices
    • Tips & strategies to increase open-rate & overall response
    • Understanding subscriber digital body language
    • Advanced psychological strategies for lead nurturing and 
    • conversion
    • Choosing frequency schedules
    • Understanding email marketing statistics
    • Measuring the relevant metric
    • Interpret campaign metrics and make continuous improvements
  • Targeted Facebook Advertising
    • Why bother about Facebook Advertising and how to correctly handle Facebook leads
    • Common reasons why most people fail to capitalize the power of Facebook advertising
    • How to tighten the lead-gen-form for quality lead capture
    • How to combine Email Marketing with Facebook Ads for higher Return on Investment (ROI)
    • Importance of Split-testing Facebook ads
    • Learn the battle tested Sequencing Method for converting lost leads
    • and much more…
  • Conclusion & Q&As
    • This is the time to clarify any question or doubt you may have
    • Get live feedback on your lead generation ads, funnels, website and landing pages
    • Prepare a concrete lead generation action plan

Please send name alongwith the following information to IATO office latest by 08th May 2019 along with cheque in the favour of Indian Association of Tour Operators

  • Name of the company/Organization
  • Name of the person
  • Designation
  • Mobile no.



Rajesh Mudgill                                    Zia Siddiqui

Hon. Secretary                       Convener-Skill Development Committee