14th December, 2020
 
To
 
All IATO Members,
 
Dear All,
 
Subject : HIGHLIGHTS of the Revised Guidelines for the scheme of Market
Development Assistance (MDA) for promotion of Domestic Tourism received
from the. 
 
This is further to our Circular dated 9th December 2020 attaching the
MDA guidelines, please find appended the HIGHLIGHTS of the MDA
Guidelines for the promotion of Domestic Tourism.  
 
Thanks & regards,
 
Rahul Chakravarty
COO
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HIGHLIGHTS of the Revised Guidelines for the scheme of Market
Development Assistance (MDA) for promotion of Domestic Tourism received
from the Ministry of Tourism, Government of India on the 8th December
2020.
 
Highlights
Under the MDA Scheme, financial support will be provided to tourism
service providers approved by the Ministry of Tourism, Govt. of
India for the promotion   of DOMESTIC TOURISM
The tourism service providers would include travel agents., tour
operators, tourist transport operators, hoteliers, bed & breakfast
units, home-stays, motels, guest houses, tented accommodation units,
standalone restaurants, convention centres., online aggregators.
 
EXTENT OF FINANCIAL SUPPORT PERMISSIBLE
 
For Participation in Travel Fairs / Exhibitions
 
?90% of economy class air fare / IInd AC trainfare.
?90% of cost of built up/ furnished stall and participationfee.
Upper Ceiling:  Rs. 1.35.000 /- per trip including GST/Taxes and subject
to actual (including air/train fare – Rs
35000/-, cost of stall l/ participation tee- Rs 100000/)
NUMBER OF APPLICATIONS PERMISSIBLE
?A maximum of three tours in one financial year, with only one tour to a
particular State 
?One additional tour (above the three tours) will be permissible for
visiting any State in the North East region,J&K and Ladakh.
 
?Service providers from States in the North - Eastern region, J&K and
Ladakh
  will be eligible for a total of four tours in one financial year.
Note
1.A. The tour to a single city / state or a group of cities / states shall be for a minimumof threenights stay at the destination(s). excluding journey period and the assistance shall be permissible to only one person for each tour undertaken. 2.B. Priorapprovalof the Ministry of Tourism., Government of India to be taken before undertaking the tourism promotional activity. 3.C. Applicationforre-reimbursement claim in the prescribed format to be submitted to the Ministry of Tourism, Government of India immediately on completion of the activity with all documents and positively within a period of one month of completion of the  All documents to be uploaded as per prescribed norms online.
 
This will benefit all IATO members in attending conferences organised by IATO, other trade bodies, Chamber of Commerce, and State Governments in
India etc.
 
The detailed notification is attached for your perusal please.
 
Please click the below link to download the attachment.